In this competitive landscape, where businesses struggle to establish a prominent online presence, enhancing your local SEO is more critical than ever.
The main goal is to drive more traffic to your website and boost your customer acquisition, so the tried-and-true tips below should direct you in the right direction:
When it comes to enhancing your user engagement, stuffing keyword-rich anchor text in your content will not increase ranking high on SERPs. The point of SEO is to promote websites that provide helpful content to the relevant audience, so it’s better to focus on creating content that taps into stories within your community.
This includes local news, special events, grand openings, or other details that can boost your presence online and offline. While the days of keyword stuffing is over, using targeted keywords, having compelling titles, and using H2 tags are all still critical factors that help you rank higher.
When it comes to exploring new businesses that heavily operate on a regional level, people often rely on credible sites to check your brand's credibility. With that in mind, listing your restaurant in Google Places can bridge the gap by putting your business on the digital map - both literally and in Google search results.
Optimizing your directories by creating listings on Google, Bing, and even Yahoo should increase web, phone, and foot traffic while utilizing Local Google+ makes it easier to respond to customer reviews to establish deeper connections.
Ensuring your website, social media outlets, and listings in online directories have your business name, address, and phone number (NAP) can do wonders for your local SEO in more ways than one.
Keeping your contact information consistent throughout your marketing channels can highlight your on-page SEO and build your website's authority when seen on search results.
Social media is a powerful tool that has one of the biggest impacts on your brand awareness, especially when leveraging the most suitable platforms for your business.
Facebook, Twitter, and Instagram are typically the most popular channels for restaurants, so actively posting original content, engaging with customers, and adding creative twists to your promotions can help you organically attract attention to your eatery.
Local SEO has one of the most substantial impacts on your business. It can enhance your visibility to the right audience in your area, allowing your business to stand out on a saturated market.